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Trend Process

For over 15 years our design team has been researching those trends that will influence the color and material choices of the future – gathering unique insights from all over the world and translating these into an inspiring yearly trend collection. 

Researching materials is a continuous process, we find inspiration everywhere we go, in design, fashion, architecture, by visiting fairs and exhibitions, follow up on new technologies, or sometimes just in a beautiful color combination we see passing by on the street. 

We join forces with design colleagues at AkzoNobel and align on the socio-cultural trends that will define our color directions and the color of the year. Together with a panel of external world-class industry experts we discuss the mood of the moment and consumer needs for the coming years. Within the context of those trends, our Automotive and Specialty Design Team looks beyond color, and focus on all aspects of material. We analyze color preferences on global and regional level, research material innovation and market trends, create material boards and inspirational videos to visualize the story behind the research and finally we translate all of that in a breathtaking coating collection. 

Our ColorSurfaces collection is meant as inspiration, as a guide to current trends and possibilities, or as a starting point for new color development. All to help color and material designers find the perfect finish.